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Browse free advertising guides, best practices and other useful resources. Check back often for new posts, and updates!

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The Complete Reddit Advertising Guide

Learn how to optimize your account, launch campaigns, and write ad copy that converts.

October 17, 2025

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The Complete B2B Google Ads Guide

October 17, 2025

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How To Set Up Reddit Ads Campaigns and Ad Groups

October 7, 2025

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Reddit Ads Targeting: How to Reach the Right Audiences

September 25, 2025

How To Get Leads From LinkedIn: 4 Strategies That Win Leads.

How to Get Leads from LinkedIn: 4 Strategies That Win Leads

September 17, 2025

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Landing Page Optimization

Marketing Strategies

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5 Tips for Qualified Google Ads Keyword Research

Get better leads with smarter keyword research. Try these 5 proven tips.

February 22, 2023

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Marketing Strategies

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8 Tips for Choosing a B2B Paid Search Agency

Before you sign with a B2B ad agency, read this. Here are 8 tips to choose the right one.

February 14, 2023

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Guide to B2B Targeting in the Google Display Network

Discover proven strategies to reach qualified B2B leads with Google Display Network.

January 27, 2023

Different retargeting in Google AdWords

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Guide to Retargeting Campaigns in Google Ads

Get high-quality leads at a fraction of the cost with these Google Ads retargeting tips.

January 20, 2023

How to target competitor audiences with Google Ads illustrated by branded search results.

Marketing Strategies

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How To Target Competitor Audiences With Google Ads

12 Google Ads tips for competitor targeting—stay competitive with these key strategies.

January 14, 2023

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Google Ads Account Audit: A Step-By-Step Guide

Optimize your Google Ads campaigns with this step-by-step account audit checklist.

January 6, 2023

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Automated vs. Manual Bidding in Google Ads

Learn when to use automated vs. manual bidding to optimize your Google Ads campaigns.

December 30, 2022

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Top 10 Most Impactful Google Ads Optimizations

Use this B2B Google Ads checklist to cut waste, boost leads, and drive better results.

December 24, 2022

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Determining a Budget for Google Ad Campaigns

Google Ads budgeting simplified—spend smarter, cut waste, and get better campaign results.

December 16, 2022