Overview: The Unbounce Pricing Plans
As a marketer, choosing the right landing page builder and conversion optimization tool is crucial. InterTeam uses Unbounce to build our landing pages because in our experience it is the best landing page builder in terms of optimizing for fast page load speed, keyword optimization and conversion optimization capabilities while also being intuitive to use. However, Unbounce is an offers several pricing plans, each tailored to different needs and budgets.
In this article, we’ll break down the strengths and weaknesses of each plan and tell you which plan is the best value for different types of businesses. At the end of the article, we'll tell you which plan we think has the best value for the cost.
Make sure to click the link at the end of the article to save up to 35% with InterTeam's exclusive partner discount.
Here's a breakdown of the benefits and disadvantages of each of the 3 different Unbounce pricing plans.
Unbounce Build Plan: Best for Beginners
The Unbounce Build Plan provides the essential tools to build landing page creation and optimization. This plan includes unlimited landing pages, popups, and sticky bars, along with a drag-and-drop builder that requires no coding skills. You also get built-in AI copywriting, custom scripts, and over 1,000 integrations. The Build Plan supports up to 20,000 monthly unique visitors, which is plenty for smaller businesses or lower lead volume B2B verticals.
Cost
The Unbounce Build Plan Starts at $64 per month.
Build Plan Pros
- More affordable
- Unlimited landing pages, popups, and sticky bars
- No coding knowledge required
- Includes built-in AI copywriting and 1,000+ integrations
Build Plan Cons
- Limited to one root domain
- No A/B testing
- No dynamic text replacement
- Lower monthly unique visitor limit compared to other plans
Unbounce Experiment Plan: Best for Experienced Marketers
The Experiment Plan, which costs $96 per month (or $149 annually with the 35% discount), is the most popular choice among Unbounce users. This plan includes everything in the Build Plan plus unlimited A/B testing, the ability to test unlimited page variants, and dynamic text replacement. These features are crucial for marketers looking to optimize their landing pages and maximize conversion rates. The Experiment Plan supports up to 30,000 monthly unique visitors and includes advanced reporting and industry benchmarks, making it a powerful tool for data-driven marketers.
Cost
Starts at $96 per month.
Experiment Plan Pros
- Includes unlimited A/B testing and page variants
- Dynamic text replacement for personalized content
- Advanced reporting and industry benchmarks
- Supports up to 30,000 monthly unique visitors and two root domains
Experiment Plan Cons
- Higher cost than the Build Plan
- May include features some beginners don’t need
- Still lacks some advanced AI optimization features
Unbounce Optimize Plan: Best for Large Businesses
The Optimize Plan is geared towards larger businesses and agencies that want to leverage AI for optimization. It will save you a lot of time as it offers AI driven landing page traffic allocation, audience insights, advanced targeting, and custom scheduling. This plan supports up to 50,000 monthly unique visitors and provides a comprehensive suite of tools for maximizing post-click conversions.
Cost
Starts at $161 per month.
Optimize Plan Pros
- Includes advanced AI optimization and audience insights
- Advanced targeting and custom scheduling
- Supports up to 50,000 monthly unique visitors and three root domains
- Comprehensive suite of tools for maximizing conversions
Optimize Plan Cons
- Highest cost among the three plans
- May be overkill for small to medium-sized businesses
- Advanced features may require a steeper learning curve
The Best Unbounce Plan the Experiment Plan is the Best Value Unbounce Plan
When comparing the Unbounce pricing plans, the Experiment Plan clearly stands out.
Here’s why:
- Cost-Effectiveness: At $96 per month, the Experiment Plan is significantly cheaper than the Optimize Plan, making it accessible for a wider range of businesses.
- Comprehensive Features: The Experiment Plan includes unlimited A/B testing and dynamic text replacement, which are essential for optimizing your landing pages and increasing conversions. These features are not available in the Build Plan and are only matched by the higher-cost Optimize Plan.
- Scalability: With support for up to 30,000 monthly unique visitors and 2 root domains, the Experiment Plan offers enough capacity for growing businesses without the hefty price tag of the Optimize Plan.
Conclusion
Choosing the right Unbounce pricing plan depends on your specific needs and budget. However, for most marketers, the Experiment Plan offers the best balance of cost and features. Features like sticky and pop up forms, A/B testing and dynamic text replacement make an enormous impact on your landing page speed and keyword optimization as well as your conversion rate.
Want to try Unbounce for yourself? Click the link below for a free 14 day free trial plus up to 35% off. Don’t miss out—sign up today and see why Unbounce is trusted by over 15,000 marketers worldwide.
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