Reddit Statistics 2026

By Cole Furrh

January 28, 2026

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Traffic, Users, Engagement, Ads, and Revenue

Reddit enters 2026 as one of the most influential platforms on the internet, functioning less like a traditional social network and more like a decentralized research engine where users actively seek information and validate opinions.

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The statistics below break down Reddit’s audience, traffic, advertising performance, and revenue growth to show how the platform is scaling, monetizing, and influencing purchasing behavior.

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Key Takeaways: Reddit Statistics 2026

Reddit has 116M daily active users and 443.8M weekly active users worldwide, up 19.3% year-over-year.
56.7% of Reddit’s daily users browse while logged out.
Reddit receives over 2.2B visits per month, with 78% of traffic coming from mobile.
U.S. Reddit users spend 25–30 minutes per day on the platform, with ~18-minute average sessions.
Post detail pages account for 52% of total time spent on Reddit.
Reddit ranks for more than 595M keywords in Google search results.
Reddit ranks #6 globally by organic search traffic, with ~5B organic visits.
Reddit ranks among the top five most-cited domains across AI-powered search platforms, including ChatGPT, Google AI Mode, and Perplexity.
74% of Reddit users say the platform influences their purchasing decisions.
74% of Reddit users are not on LinkedIn, and 39% are not on Instagram.
Typical Reddit CPMs range from ~$2–$6, with CPCs often 50–70% lower than Meta and LinkedIn.
Reddit generated $1.48B in revenue in the first nine months of 2025, with advertising accounting for 94% of Q3 revenue.

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Reddit User Demographics & Audience Breakdown

Reddit’s audience skews younger, digitally fluent, and highly research-driven. The platform reaches a broad cross-section of working-age adults, with especially strong representation among Millennials and Gen Z users who actively distrust traditional advertising.

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Geographically, Reddit remains U.S.-dominant, while its international audience continues to grow. Together, these demographics help explain Reddit’s outsized role in product research and brand evaluation across industries.

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Age Distribution

44% of U.S. Reddit users are aged 18–29.^[1]
31% of U.S. Reddit users are aged 30–49.^[1]
11% of U.S. Reddit users are aged 50–64.^[1]
3% of U.S. Reddit users are aged 65 and older.^[1]
Globally, users aged 25–34 represent 23.09% of Reddit’s audience.^[2]
Globally, users aged 18–24 account for 14.88% of Reddit users.^[2]

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Gender Distribution

59.8% of Reddit users identify as male, 30.2% as female, and 10% as other or non-binary identities.^[2]
29% of U.S. men use Reddit, compared to 23% of U.S. women.^[3]

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Geographic Distribution (U.S. vs Global)

Geographic distribution of Reddit users in the United States. — Geographic distribution data of Reddit users in the United States.

44.48% of Reddit’s daily active users are located in the United States.^[4]
178 million of Reddit’s 365.4 million weekly active users are U.S.-based.^[5]
The United States accounts for roughly half of Reddit’s global web traffic, making it the platform’s dominant traffic market.^[6]
Outside the U.S., Reddit’s largest country audiences include the United Kingdom, Canada, India, and Australia.^[7]

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Reddit Usage, Traffic & Platform Reach

Reddit’s usage metrics show how the platform has crossed into true internet infrastructure status. With hundreds of millions of weekly active users and strong year-over-year growth, Reddit operates at a scale comparable to major social networks while maintaining fundamentally different user behavior.

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A significant portion of engagement comes from logged-out users, expanding reach beyond traditional account-based platforms. Combined with heavy mobile usage and rising on-platform search activity, Reddit has become both a destination and a discovery engine embedded into how people navigate the web.

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Daily, Weekly, and Monthly Active Users^[11]

Reddit has 116 million daily active users worldwide as of Q3 2025.
Reddit reached 443.8 million weekly active users in Q3 2025.
Reddit recorded 365.4 million weekly active users in Q3 2024, reflecting rapid year-over-year growth.
Reddit’s daily active users grew 19.3% year-over-year between Q3 2024 and Q3 2025.
Reddit consistently ranks among the top 10 most-visited websites in the United States.

Logged-In vs Logged-Out Usage^[11]

Out of 116 million daily active users, 50.2 million were logged in as of Q3 2025.
Approximately 43.3% of Reddit’s daily users are logged in, while 56.7% browse anonymously.
In the United States, 26.7 million daily users browse Reddit while logged in, compared to 21.5 million browsing anonymously.
More than half of Reddit’s total engagement occurs from logged-out users.

Web vs Mobile Usage

Reddit mobile versus desktop traffic data. — Reddit mobile versus desktop traffic distribution.

Reddit receives over 2.2 billion visits per month globally.^[8]
Approximately 78% of global Reddit traffic comes from mobile devices, compared to about 22% from desktop.^[12]
Reddit’s mobile apps were downloaded 26.5 million times in the first nine months of 2025.^[4]
U.S. Reddit users spend an average of 30 minutes per day on the app.^[4]

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Search Behavior on Reddit

Reddit search activity and weekly search volume data. — Reddit on-platform search usage and weekly search volume.

Reddit users perform more than 70 million searches per week directly on the platform.^[13]
As of December 2025, Reddit ranks for over 595 million keywords in Google search results.^[14]
Reddit ranks #6 globally by organic search traffic, with ~5B organic visits.^[34][36]
Reddit is a top-five most cited domain in AI-powered search, with 5.5M total AI citations across ChatGPT (3.4M), Google AI Overviews (917K), AI Mode (713K), and Gemini (465K).^[34][35]
Reddit has more than 2 million referring domains linking to the platform.^[14]
Reddit threads frequently rank on page one for product research, comparison, and review-based queries.^[14]
Reddit content is increasingly surfaced in Google’s AI-powered search results and discussion carousels.^[14]

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Reddit Engagement & User Behavior

Reddit users spend meaningful time on the platform. Session length, daily usage, and page-level engagement show sustained attention rather than passive scrolling. Users primarily come for entertainment and information, with trust and authenticity playing a central role in how they respond to brands.

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Reddit favors transparency and participation over polished promotion, contributing to deeper discussion and longer consideration cycles compared to traditional social feeds.

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Time Spent & Session Behavior

Time spent on Reddit by page type based on usage data. — Breakdown of time spent on Reddit by page type.

Logged-in Reddit users in the U.S. spend an average of 25-30 minutes per day on the platform.^[4]
Average session length on Reddit is 1,089 seconds (about 18 minutes).^[15]
Reddit users spend more time per session than users on X (Twitter) and LinkedIn.^[15]
Post detail pages account for 52% of total time spent on Reddit, compared to 26% on the main feed and 22% across video feeds, profiles, chat, search, and subreddit browsing combined.^[4]

Primary Reasons for Using Reddit^[2]

72% of U.S. Reddit users use the platform primarily for entertainment.^[2]
43% of U.S. Reddit users use Reddit to follow or discuss news.^[2]
17% of users use Reddit to follow brands or companies.^[2]
8% of users use Reddit to strengthen their professional network.^[2]
5% of users use Reddit to keep in contact with friends and family.^[2]
17% of users cite other reasons for using Reddit.^[2]

Trust, Authenticity & Brand Interaction Signals

76% of U.S. internet users are aware of Reddit.^[8]
82% of Gen Z users say they trust Reddit for product research and recommendations.^[9]
61% of Reddit users say brands that comment directly in threads feel more human.^[10]
64% of Reddit users prefer brands that provide honest, transparent feedback rather than promotional messaging.^[10]

Community-Level Engagement Signals

Reddit hosts over 100,000 active subreddits, each with distinct norms, language, and engagement patterns.^[17]
More than 500 subreddits have over 1 million subscribers each.^[4]
Reddit users generate approximately 3.14 billion comments and interactions annually.^[4]

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Content Formats & Performance Trends on Reddit

Content performs best on Reddit when it matches how communities expect to learn and interact. Educational posts, external resources, and discussion-driven formats consistently outperform overtly promotional content.

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Visibility is driven by titles, framing, and early comment activity, while video consumption continues to grow, especially on mobile. Together, these trends show that Reddit rewards usefulness and conversation over brand-led broadcasting.

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Post Types & Engagement Performance

Link posts account for over 50% of top-performing content across major subreddits.^[18]
External link posts generate higher upvote totals than text-only posts.^[18]
High-performing link posts can earn up to 16,000 more upvotes than comparable text posts.^[18]
Image and video posts achieve higher average engagement rates than plain text posts.^[18]

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Titles, Questions & Comment Velocity

Post titles between 60–80 characters receive the highest average upvote volume.^[18]
Titles phrased as questions generate approximately 2× more comments than statement-based titles.^[18]
Posts that generate early comment activity are more likely to surface prominently in subreddit feeds.

Post titles and early comment activity driving community engagement on Reddit. — Reddit post title length and comment engagement trends.

Video Consumption Trends

Reddit users watch approximately 1.4 billion native video views per month.^[19]
Users who consume video content spend nearly 2× more time on Reddit than non-video users.^[18]
Mobile users drive the majority of native video consumption on Reddit.^[18]
Reddit recommends vertical (4:5) video formats for improved performance and lower CPAs.^[20]

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Most Popular Subreddits & Communities (By Category)

Reddit’s strength lies in its network of communities. Massive subreddits provide raw reach, while smaller, high-intent communities deliver relevance and context that traditional targeting cannot replicate.

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Across technology, finance, health, travel, and business, Reddit hosts some of the most concentrated audiences of researchers, professionals, and enthusiasts anywhere online.

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Largest Subreddits by Total Members

Largest Reddit communities by total member count. — Largest subreddits by total member count.

r/funny — ~66.9 million members.
r/AskReddit — ~57.3 million members.
r/gaming — ~47 million members.
r/worldnews — ~46.9 million members.
r/todayilearned — ~41.2 million members.
r/Music — ~38.3 million members.
r/aww — ~37.6 million members.
r/movies — ~37.1 million members.
r/memes — ~35.5 million members.
r/science — ~34.3 million members.

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High-Intent & Commercially Relevant Categories

High-intent Reddit communities across SaaS, finance, health, travel, and marketing. — High-intent Reddit subreddits by industry category.

Technology & SaaS

r/technology — ~20 million members.
r/programming — ~6.8 million members.
r/webdev — ~3.1 million members.
r/SaaS — ~490,000+ members.

Finance & Investing

r/personalfinance — ~21.5 million members.
r/stocks — ~9.1 million members.
r/investing — ~3.2 million members.
r/financialindependence — ~2.4 million members.

Fitness & Health

r/Fitness — ~12.4 million members.
r/bodyweightfitness — ~4.7 million members.
r/loseit — ~4.1 million members.

Travel & Lifestyle

r/travel — ~14.1 million members.
r/solotravel — ~4.5 million members.
r/digitalnomad — ~2.3 million members.

Marketing, Growth & Business

r/marketing — ~1.9 million members.
r/Entrepreneur — ~5 million members.
r/socialmedia — ~2.1 million members.
r/startups — ~2.0 million members.

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Reddit Advertising Reach & Audience Availability

Reddit’s advertising reach is shaped by how access works across the platform. Campaigns run across thousands of niche subreddits and reach both logged-in and logged-out users, expanding impression volume beyond traditional account-based targeting.

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In addition to on-platform exposure, Reddit captures a growing share of high-intent traffic through organic search and AI-referral traffic. Individual discussion threads frequently surface in search results and AI answers, extending reach to users who arrive directly through relevant conversations rather than through social feeds or follower-based networks.

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Total Advertising Reach

Reddit supports advertising reach across 100,000+ active subreddits, enabling interest, topic, and community-based targeting at scale.^[21]
Over 50 million daily active users are based in the United States, making Reddit one of the largest U.S.-centric ad platforms.^[4]
Reddit ads can reach both logged-in and logged-out users, expanding impression volume beyond account-based audiences.^[21]
More than half of Reddit’s daily traffic comes from logged-out users, increasing top-of-funnel reach and view-through exposure.^[11]

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Audience Exclusivity vs Other Platforms^[22]

Reddit compared with other social platforms highlighting audience difference. — Reddit compared with other major social media platforms.

39% of Reddit users are not on Instagram, offering incremental reach beyond Meta-owned platforms.
30% of Reddit users are not on Facebook, reducing overlap with traditional social feeds.
74% of Reddit users are not on LinkedIn, making Reddit especially valuable for reaching professionals outside standard B2B channels.
40% of Reddit users are not on TikTok, limiting audience overlap with short-form video platforms.
53% of Reddit users are not on X (Twitter), highlighting Reddit’s strength among users who avoid real-time social feeds.
66% of Reddit users are not on Pinterest, reinforcing Reddit’s role outside visual discovery platforms.
75% of Reddit users are not on Snapchat, indicating limited overlap with ephemeral messaging networks.
73% of Reddit users are not on Discord, despite surface-level similarities between community-driven platforms.

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Reddit Advertising Performance & Brand Impact

Reddit thread discussing InterTeam B2B SaaS agency. — Organic brand mentions inside Reddit communities.

Advertising on Reddit performs differently because ads appear alongside active discussion rather than passive feeds. Brand lift, favorability, and association metrics show that exposure improves perception when creative aligns with community context.

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Reddit users tend to research after ad exposure instead of converting immediately, making the platform better suited for shaping consideration and demand rather than driving last-click conversions.

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Brand Lift & Trust Metrics

Reddit ads increase brand favorability by an average of 12%.^[23]
Exposure to Reddit ads drives 1.7× higher brand association compared to non-exposed users.^[23]
46% of Reddit users say they are more likely to trust brands that advertise on Reddit.^[24]
61% of Redditors say brands that actively participate in threads feel more human and trustworthy.^[10]

Purchase Influence & Research Behavior

74% of Reddit users say Reddit influences their purchasing decisions.^[25]
90% of Reddit users say they trust Reddit to learn about new products and services.^[24]

Reddit Ad Costs, Auction Mechanics & Performance Benchmarks

Reddit’s advertising costs are shaped by its second-price auction model and community-level competition, with pricing driven more by subreddit demand and targeting depth than broad demographic reach.
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As a result, CPMs, CPCs, and CPAs on Reddit are often significantly lower than other paid social platforms. The benchmarks below show how costs typically break down across consumer and B2B campaigns.

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Bidding Models & Auction Structure

Reddit uses a second-price auction model, where advertisers pay just enough to beat the next highest bid.
Supported bidding models include CPM, CPC, and conversion-optimized bidding, including CPA-focused campaigns using the Reddit pixel or Conversion API (CAPI).
Campaign objectives influence auction dynamics, with conversion-optimized campaigns prioritizing predicted conversion probability rather than raw clicks.
Subreddit-level competition plays a significant role in auction pressure, often exceeding the impact of broad interest or demographic targeting.

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CPM, CPC & CPA Ranges (2026 Benchmarks)

Typical Reddit ad costs across CPM, CPC, and CPA benchmarks. — Reddit CPM, CPC, and CPA benchmarks for 2026.

CPM Benchmarks

Typical Reddit CPMs range from ~$2–$6 USD across standard placements.^[26]
Premium placements, tight subreddit targeting, or competitive verticals (tech, finance) can push CPMs to ~$8–$10+ USD.^[26]

CPC Benchmarks

Most Reddit CPCs fall between ~$0.10–$0.80 USD for consumer campaigns.^[26]
B2B and SaaS campaigns typically see CPCs in the ~$0.50–$2.00 USD range, depending on subreddit competition and audience depth.^[26]
Reddit CPCs are commonly 50–70% lower than Meta and LinkedIn for comparable audiences.^[10]

CPA Benchmarks

Consumer campaign CPAs commonly range from ~$5–$20 USD, depending on conversion friction and category.^[26]
B2B and SaaS CPAs typically range from ~$50–$100+ USD for qualified leads, with higher costs for enterprise or demo-based conversions.^[26]

CTR Benchmarks & Optimization Signals

Baseline Reddit CTR typically ranges from 0.2%–0.8%.^[26]
Well-aligned campaigns regularly exceed 1% CTR, particularly when creative matches subreddit tone and expectations.

Attribution & View-Through Conversions

Reddit confirms that a significant portion of conversions occur via view-through attribution, particularly for higher-consideration products.
Many Reddit users research products without clicking ads, then convert later through branded search or direct visits.^[27]
Pixel and Conversion API (CAPI) integration significantly improves attribution accuracy, especially for post-view conversions.^[28]

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Content Volume, Moderation & Platform Safety

Reddit hosts a large volume of user-generated content each year, supported by a moderation system that combines internal trust and safety teams with volunteer subreddit moderators. Reddit also publishes transparency reporting that details content enforcement activity across the platform.

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Annual Posts, Comments & Interactions

Reddit users generated approximately 616 million posts in 2025, representing a ~12% year-over-year increase.^[4]
Roughly 3.14 billion comments and interactions were posted on Reddit in 2025, up from approximately 2.72 billion in 2024.^[29]
Reddit users generate an average of 8.6 million comments and interactions per day.^[29]

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Moderation Scale & Community Controls

Reddit employs approximately 2,000+ full-time employees, with significant resources dedicated to engineering, trust, and safety operations.^[30]
More than 60,000 volunteer moderators actively manage subreddits and enforce community-level rules.^[31]
From July to December 2024, approximately 2.66% of all content created on Reddit was removed across posts, comments, and other content types for policy violations.^[32]

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Reddit Revenue & Business Growth Signals

Reddit generated $1.48B in revenue in the first nine months of 2025, up 69% year over year. — Reddit revenue growth showing $1.48 billion generated in 2025.

Reddit’s financial results show rapid revenue growth alongside continued user expansion. Advertising accounts for the majority of revenue, while average revenue per user has increased across both U.S. and international markets.

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These figures reflect expanding monetization at scale, supported by rising advertising revenue and growth in daily active users following Reddit’s public listing.

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Revenue Growth & Monetization Trends^[33]

For the nine months ended September 30, 2025, Reddit generated $1.48 billion in total revenue, representing 69% year-over-year growth compared to the same period in 2024.
In Q3 2025 alone, Reddit reported $585 million in revenue, up 68% year-over-year from Q3 2024.
Advertising revenue reached $549 million in Q3 2025, accounting for the majority of total revenue and increasing 74% year-over-year, highlighting accelerating advertiser demand and improved monetization efficiency.
Average revenue per unique (ARPU) increased 41% year-over-year globally in Q3 2025, driven by strong gains in both U.S. (+54%) and international (+39%) markets.

Advertising Revenue Share^[33]

Advertising revenue accounted for approximately 94% of Reddit’s total revenue in Q3 2025, with ads generating $549 million of $585 million total revenue for the quarter.
For the nine months ended September 30, 2025, advertising revenue represented the clear majority of Reddit’s $1.48 billion in total revenue, reinforcing ads as the company’s primary monetization engine.
Advertising revenue grew 74% year-over-year in Q3 2025, significantly outpacing overall revenue growth and signaling strong advertiser demand post-IPO.

ARPU & Advertiser Adoption Signals^[33]

Global average revenue per unique (ARPU) reached $5.04 in Q3 2025, representing a 41% year-over-year increase.
U.S. ARPU increased to $9.04 in Q3 2025, up 54% year-over-year, significantly outpacing international ARPU growth.
International ARPU reached $1.84 in Q3 2025, growing 39% year-over-year, indicating improving monetization outside the U.S. market.
ARPU growth occurred alongside continued user expansion, with daily active uniques (DAUq) increasing 19% year-over-year to 116 million, suggesting monetization gains did not come at the expense of audience scale.

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References

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