The Complete Reddit Advertising Guide

Reddit users are reportedly 27% more likely to purchase a product they see advertised on Reddit than on any other platform. At the same time, running Reddit ads costs a fraction of what you would pay on Google or LinkedIn.

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The platform’s high intent and low CPC seem like a winning combination for advertisers, but there is a catch. Reddit users hate ads, and having success means nailing your targeting and creative. Still, if you can reach the right audiences with the right messaging, it can quickly become your most rewarding advertising channel.

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Recognized as a top Reddit Ads Agency Partner, we’ve managed hundreds of campaigns and know what it takes to succeed. We’ve distilled our experience into this Complete Reddit Advertising Guide, where we walk you through the exact processes we use to set up accounts, build campaigns, and optimize ad groups for success.

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Why You Should Be Advertising On Reddit

When it was first founded in 2005, Reddit was a simple forum website. Today, it has grown into an international hub of niche communities where people can partake in genuine discussions on just about any topic you can think of.

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For advertisers, Reddit has become a must-use marketing channel for five key reasons:

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High Levels of Organic Search and AI Referral Traffic 

Reddit hosts more than 5.14 billion monthly visitors, with more than 840 million of those visits coming directly from organic SEO traffic. Even more impressive is that those numbers are growing rapidly.

In February 2024, Reddit entered into a partnership with Google that allowed Google to use the platform to train its AI. Since then, organic traffic to Reddit has skyrocketed, with organic search referrals growing by about 122% as of September 2025, according to SpyFu.

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And it’s not just organic search either. AI referrals have exploded 357% year over year, and Reddit has been one of the biggest winners in this shift, pulling in 11.1 million AI-driven visits in June 2025.

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So while Reddit is already the 7th most-visited website in the world, overall trends indicate it will continue to grow into one of the dominant global advertising channels in the coming years.

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A Trusted Source for Reviews and Product Research

While other platforms are plagued by fake posts and bot spam, Reddit has a reputation as a trusted source of authentic, unbiased reviews.

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In fact, there is a rising trend of users adding "+ Reddit" at the end of their organic queries, especially those indicating high buyer intent, like "best [product category] Reddit."

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For a PPC expert, this alone indicates buyers actively use Reddit to validate purchase decisions, which also helps explain why AI systems favor the platform for high-intent referrals.

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Niche Communities With Highly Engaged Audiences

The true power of Reddit advertising is found within its niche communities. With over 100,000 subreddits, the platform has a place for any and all conversations. The trick is in finding the ones that best fit your offer.

While it's tempting to chase larger subreddits, smaller communities often deliver stronger results because the discussions are more focused and members are more engaged. 

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For example, a campaign aimed at additive manufacturing will usually perform better in r/additivemanufacturing than in the broader r/manufacturing, even though the latter has a larger audience.

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By focusing on smaller, more relevant groups, you are better able to craft creative that matches the context of the conversation. This gives your ads an authenticity that’s hard to achieve on other platforms.

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A Desktop-Heavy Audience That Signals Higher Intent

In advertising, desktop users are often more valuable than mobile users. People tend to use desktops for research and decision-making, while mobile is more about casual browsing.

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One of Reddit’s advantages is that about 40% of its traffic comes from desktop. This is a stark contrast compared to other social media platforms, like Facebook, which averages between 10 to 20% desktop users.

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In the end, this shows a much higher percentage of high-intent audiences on Reddit.

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Lower CPCs and Less Competition Than Other Ad Platforms

Despite providing access to some of the highest intent audiences on the internet, Reddit is still a heavily underutilized advertising channel. This means there is less competition to stand out and lower costs than you would find in other advertising channels.

In fact, CPCs on Reddit average around $2 per click, and rarely ever exceed $5. Compare this to LinkedIn or Google, where B2B clicks can exceed $30, and Reddit is a clear path for reaching higher-quality audiences at a fraction of the cost.

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Setting Up Your Reddit Ads Account

Before you run an ad or launch a campaign, you need to set up your Reddit Ads account. The process only takes a few minutes, but it’s worth taking the time to optimize a few key settings along the way. Here are the steps we take to make sure every account is set up for success:

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Step 1: Create Your Reddit Ads Account

To start, head over to Reddit for Business and open your account.

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You can either log in using your existing Reddit profile or create a dedicated business account.

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Either way, be sure to use a professional username that aligns with your brand. This will often appear under your ads or in comments, so an appropriate username can go a long way in maintaining credibility.

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Step 2: Add Business Information and Billing Details

Next, Reddit will ask for your business info, including your company name, industry, and website.

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You will also be asked to add billing details. Credit card information or another payment method is required to activate any campaigns.

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At this point, you will also have the option of setting a spend cap. This is optional, but it can help protect your budget while you test the platform.

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Step 3: Verify Your Account and Complete Compliance Checks

Once your account information is complete, Reddit will then send you an email verification. Head over to your inbox, check your spam folder if needed, and click the link to finalize your account.

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If you are advertising in a regulated industry, like finance, health, or housing, Reddit may require additional compliance checks to ensure your business meets the platform's policies.

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Step 4: Install the Reddit Pixel and Set Up Conversions

Once verified, the next step is to set up your conversion tracking. To do this, you need to add the Reddit Pixel to your site using Google Tag Manager or direct code.

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Then, create conversion events to track important actions. Keep in mind that Reddit does not allow custom conversions as optimization goals. So for the best results, you'll want to match your conversion event to Reddit's default options, like lead, sign up, or page visit.
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Step 5: Configure Core Account Settings

With your Reddit Ads account active and conversion tracking applied, you can start pushing ads live. However, there are a few settings we always recommend optimizing before rolling out your first campaigns.

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Events

Inside the Event Manager, confirm that events are firing correctly and adjust them as needed.

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At the same time, make sure your attribution windows are set to their maximum settings so that you can collect as much data as possible.

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Brand Safety

Next, use the Brand Safety setting to set account exclusions for common low-intent communities. Some examples we exclude include:

• r/Funny
• r/Memes
• r/Gaming
• r/Movies
• r/aww
• r/Music

While these are extremely popular subreddits, the majority of their members are casual browsers, not high-intent buyers.

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At the same time, make sure your inventory type is set to standard to ensure your ads are presented next to appropriate content.

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Audience Manager

Finally, use the Audience Manager to create custom audiences. This step defines the audiences you can target or exclude in your campaigns, so be sure to build out a few audiences that match different stages of your funnel.

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Check the video below for a full breakdown of how to create audiences on Reddit.

Building and Organizing Campaigns

With your Reddit Ads account optimized, the next step is launching your first campaign. The platform is pretty intuitive, but getting the best results ultimately comes down to how you set up your campaigns and ad groups. 

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You can find a more detailed breakdown in our How To Set Up Reddit Ads Campaigns and Ad Groups Guide, or check out the video below to see our strategies in action:

Step 1: Create a Reddit Ads Campaign 

When you click “Create Campaign,” you’ll see two options: Simple Create or Advanced Create.

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Simple Create gets a campaign live quickly but limits customization. We recommend always using Advanced Create for full control over objectives and targeting.

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Step 2: Name Your Campaign

Once inside Advanced Create, the first thing you’ll do is name your campaign. As a best practice, it's always a good idea to stick to consistent naming conventions. This makes it much easier to track performance over time, especially when managing multiple campaigns.

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At InterTeam, this is the format we use:

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Campaign Type | Launch Date | Brand

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Step 3: Choose the Right Campaign Objective

Next, you need to choose a campaign objective. Reddit provides a list of seven to choose from:

• Brand Awareness & Reach
• Traffic
• Conversions (recommended)
• Video Views
• App Installs
• Catalog Sales
• Lead Generation (Beta, agency partners only)

We recommend using the conversion objective, as it optimizes your campaign for the actual actions you want your target audience to take. Brand Awareness & Reach or Traffic are also good fallbacks for top-of-funnel campaigns or if conversion tracking isn't set up.

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Expert Note: Some ad formats, like free-form ads and dynamic product ads, are only available under specific objectives. If you have creative with these ad types in mind, be sure to select a compatible objective.

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Step 4: Enter Billing Information and Set an Optional Spend Cap

The final step in creating your Reddit Ads campaign is adding your payment details.

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At this stage, you also have the option of setting a spend cap. This limits the total campaign budget across all ad groups.

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You do have additional control at the ad group level, but setting a cap here is a good way to prevent overspending during testing.

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Structuring Ad Groups

Once your campaign settings are established, you can move on to structuring your ad groups. What you do here defines the audiences your ads are going to reach. Getting it right is arguably the most important step in driving conversions through Reddit Ads.

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Here are the steps we take to ensure we target only high-intent audiences that are receptive to our offers:

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Step 1: Name Your Ad Groups

Just as with your campaign, naming your ad groups using consistent conventions is essential for properly tracking performance over time. At InterTeam, we use the following naming structure: campaign type, targeting, additional targeting info like device or placement, and finally date. 

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Here’s an example:

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RTG | 90 Day Visitors | All Devices | 08/28/2025

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Step 2: Add Targeting Options

Next, you need to select your targeting options. Reddit gives you three strategies to choose from:

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Community Targeting

Community targeting lets you select specific subreddits to place your ads in. After running hundreds of campaigns, these have been some of our top-performing targeting strategies and are especially effective for cold campaigns.

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The trick is in finding the right subreddits. At InterTeam, we have three methods we rely on to identify these high-intent communities:

• Start with the Ad Group interface to check for related communities.
• Run a Google search that combines your keyword with "+ reddit" to pull up relevant conversations.‍
• Review your retargeting data to see which subreddits have been driving conversions.

This will generate a list of relevant subreddits, but you still want to do additional research to determine which are the best fit for your offer.

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In our experience, smaller communities that are more aligned with your offer tend to outperform larger subreddits with a more general focus.

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As a good rule of thumb, we suggest starting with communities with at least 1,000 members, but don't be scared to test smaller subreddits if they show strong buying intent.

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Keyword Targeting

Keyword targeting is another strategy worth testing. Using this option, you ensure your ads appear alongside discussions or feeds using your chosen terms.

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According to Reddit, keyword targeting increases CTR by 29.6% compared to community or interest-based targeting, but results largely depend on your selected keywords.

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Here are our best tips for optimizing your keyword targeting:

• Start with the data you have. Use Google Search Console or Google Ads to identify high-intent keywords and add them to your targeting.
• Segment your campaigns based on placements. We experience the best results with conversation placements, but keyword targeting with feed placements can be effective. Test both.
• Regularly review keyword performance to remove the terms that fail to drive quality leads.

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Interest-Based Targeting

The final targeting strategy Reddit offers is interest-based targeting. With this option, Reddit gives you a selection of pre-set interest categories that group together all related communities under a single theme, like technology, finance, and travel.

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All you have to do is select the category you want to target, and Reddit will feed your ads to all users who have shown an interest in that topic. This includes ads across the platform, not just to related subreddits.

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This is Reddit's broadest targeting strategy, and it is super easy to set up. But it also provides less control. As a result, it tends to be stronger for B2C products. But for B2B, we suggest sticking to community or audience targeting.

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You can find a full breakdown of these targeting strategies and more in our Complete Reddit Ads Targeting Guide.

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Step 3: Include Custom Audiences and Set Exclusions

With targeting set, you can start layering in your custom audiences. These should've been set up as part of your Reddit account optimization, but it's never too late to go back and refine your audiences.

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Here are a few examples of the custom audiences we like to use:

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Retargeting Audiences

Retargeting audiences on Reddit is extremely cost-efficient. They tend to average between $2 and $5, a fraction of what you would expect from Google or LinkedIn, both of which can average $30+ per click.

Building retargeting audiences on Reddit is easy. Relying on the Reddit Pixel, the platform gives you a list of retargeting types you can choose:

• People who visited your website
• People who performed a certain event on your website
• People who have engaged with your ads
• People who have clicked your ads
• People who have seen your ads
• People who have watched your videos.

For each type, you can add a "Lookback window." This stipulates a timeframe in which the action should've occurred, and typically ranges between 90 and 180 days.

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From there, you can layer in high-intent signals, like pricing page views or custom events for people who spent more than 30 seconds on the site. This helps filter out any low-quality leads.

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Customer Lists

If you've been running ads on other platforms, you likely already have a list of past leads and customers, whether it's from a CRM, email list, or other customer data. Reddit lets you upload these contacts directly into the Audience Manager through a CSV, Custom Audience API, or through partner integrations.

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This form of custom audiences can be especially useful for:

• Re-engaging warm leads
• Upselling or cross-selling to existing customers
• Seeding lookalike audiences with first-hand data

To qualify, customer lists need to contain at least 1,000 matched users. They also perform best when the data is clear and up to date. The more data you have, the better they tend to perform.

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Lookalike Audiences

Lookalike audiences let you scale your reach by building audiences based on high-quality conversion data.

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The problem is that they require a seed audience, which can include either website retargeting audiences of at least 10,000 users or a customer list of 1,000 users. From there, you can use high-intent signals, like pricing page visits and CRM lifecycle changes, to create broad audiences that resemble your best customers.

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The problem is that you only want to use this form of custom audience once you have enough data. If you launch too early, you run the risk of wasting budget on irrelevant traffic.

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Exclusion Audiences

The final custom audiences you want to layer in are your exclusion audiences. These are any users you don't want clicking on your ads.

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Common exclusion audiences we add to our campaigns include:

• Employees
• Current customers
• Competitor employees
• Bot traffic
• People who bounce before 3 seconds

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Step 4: Apply Location and Demographic Filters

After setting your custom audiences, you can refine your ad group further by applying location and demographic filters.

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Start broad with country-level targeting, then bulk upload state lists. This ensures complete coverage of your market area.

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You can also add exclusion locations, whether that is low-intent zip codes or irrelevant regions.

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Finally, you can select gender targeting options, but we suggest leaving it as the default "All Genders." Many Reddit users don't specify their genders, so using this filter can vastly limit your reach.

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Step 5: Choose Device Targeting

The next option you have is device targeting. Reddit lets you target desktop, iOS, or Android devices.

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Selecting “All Devices” gives you the best reach, but desktop targeting typically delivers higher intent and stronger conversion performance. Still, mobile delivers more traffic, making it a great option for developing awareness.

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Step 6: Select Conversation or Feed Placements

One of the most important decisions you will make is choosing where your ads will appear. Reddit gives you two placement options:

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Feed Placements

Selecting this option will put your ads in Reddit's main feeds, either on the homepage or on a main subreddit thread. This tends to produce higher visibility, but they are in the locations where most users are scrolling through, meaning they are slightly less engaged.

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Conversation Placements

Conversation placements, on the other hand, place your ads directly where the conversation is happening. Your ads will appear between the OP and the first replies, which means they'll attract only users who are interested in the existing conversation.

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At InterTeam, these tend to be our top-performing placements. This is largely because they attract higher-intent audiences. Conversations are often the landing point for high-intent organic or AI referral traffic, which means they reach users who are conducting research or product comparison.

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Step 7: Set Daily Budget and Scheduling

Before finalizing your ad group, you need to set a daily budget and schedule.

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We recommend starting with a budget of at least $30 per day. This gives Reddit enough data to make algorithmic optimizations while protecting your budget before you are ready to scale.

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For your schedule, we suggest starting with the default "All Day Delivery." From there, you can monitor performance by time of day, making adjustments based on real-life data.

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Step 8: Define Your Conversion Goal and Bidding Strategy

The final step in building your ad group is defining your conversion goal and bidding strategy.

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Reddit gives you five preset conversion goals to optimize for:

• Leads
• Sign Ups
• Page Visits
• Purchases
• Add to Carts

For B2B campaigns, we typically use lead or sign up for our conversion goals, but it is best to choose the option that matches your desired outcome. Once again, you cannot use custom conversions as your conversion goal for ad groups, so keep this in mind while you’re setting up conversion tracking.

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Next, you need to choose your bidding strategy. Reddit gives you three options:

• Lowest Cost: Generates as many conversions as possible for your budget.
• Cost Cap: Applies an average CPC cap for the campaign to optimize around.
• Manual Bids: Sets a strict CPC cap for more controlled budgeting.

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A Lowest Cost bidding strategy tends to be the best performing when it comes to conversion volume. But if you do choose to use Cost Cap or Manual Bids, it’s important to monitor your bidding to make sure you hit your budgets.

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You can check out the video below for more tips on how to set your bidding and budgets.

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Creating Your First Reddit Ad

Once your ad group is set, you can push your campaign live. But, you're not done there. You still need to create the ads that your campaign will feed to your audiences. The process is straightforward but can be the difference between high conversions and wasted spend.

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You can find a more comprehensive breakdown of how we like to create our Reddit Ads in our How To Create Reddit Ads Guide, or check out the video below to see the process in action.

Select Your Profile & Name Your Ad

Start by entering your target ad group and selecting "New Ad."

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From there, confirm you are logged into the correct Reddit brand account and give your ad a name.

Try to maintain consistent naming conventions that describe the creative type, a short version of the headline or hook, the CTA, the date, and the landing page focus so that you can easily identify them later.

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It should look a little like this:

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All-in-one Platform (Square) - Tired of Juggling Tools? - Get a Quote - Pricing Page - 4/24/25

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Upload Your Creative

With the basics set, it's time to upload your creative. This is another aspect that can make or break your campaign

As we have mentioned, Ads on Reddit are only effective when they blend in with existing conversations. That means matching the tone and style of a particular subreddit. Luckily, the platform gives you several ad formats to help you achieve this.

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We provide an overview below, but you can check our Complete Guide to Different Reddit Ad Types for a full breakdown of when to use each format and how to optimize them for conversions.

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Image Ads

Image ads appear in feed and conversation threads and are styled to appear like regular posts with a simple layout that includes a strong image, a clear headline, and a compelling CTA.

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Users can upvote, share, and comment on them so that they feel like a natural addition to the conversation. This, in turn, generates more user engagement.

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Video Ads

Like image ads, video ads act like a regular Reddit post, with an opportunity for users to leave comments and shares. However, this ad format features video content that autoplays with the sound off. In the process, it generates curiosity, which often results in a click for audio.

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The best part is that video ads work across square, portrait, and landscape ratios, meaning you can use video creatives that you have used on other platforms.

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Carousel Ads

Carousel ads feature 2 to 6 swipeable cards, combining images or short videos. This ad form is particularly powerful for step-by-step storytelling, product tier comparisons, or presenting multiple use cases.

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What's more, these ads tend to keep users engaged longer. Swiping through each card extends the interaction, which often results in more interest.

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Free-Form Ads

These ads are designed to look identical to organic Reddit posts. They incorporate a flexible format that combines text, images, GIFs, and video so that you can completely tailor it to your specifications.

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In this way, it gives you unparalleled control for matching existing conversations and even lets you start or guide new discussions in subreddits where authenticity is valued.

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Product Ads

Product ads feel like a mini storefront within Reddit. They auto-pull product details, pricing, and images from your catalog so that users can browse your offerings directly in the platform.

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This ad type tends to work best for eCommerce products or SaaS plans, and is especially powerful when combined with community or keyword targeting.

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Lead Generation Ads

This ad format uses a native lead form that displays after somebody clicks on the ad instead of a landing page, allowing you to collect leads directly in the platform.

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These ads often reduce drop-off by streamlining the lead acquisition process. There is no need for a landing page, which removes the slow load times or click-throughs that can often deter prospects.

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AMA Ads

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Reddit AMA Ads let you sponsor an "Ask Me Anything" where your team can directly engage with potential leads. They are a great way to build transparency and real-time trust with the Reddit community, while at the same time presenting yourself as an authority in the industry.

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What's even better is that these threads stay live and continue to drive visibility long after the event is over.

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If you are curious about Reddit AMAs, check out this Reddit Ads AMA we hosted with Reddit for Business.

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Add Your Ad Copy

Once you've decided which creative you want to run, the next step is to craft your ad copy. You need both headlines and body text that feel natural to the target community.

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The trick is in keeping your message helpful and genuine. Aim for a conversational tone and try to use emojis where you can. We have had far better CTRs from ads with emojis than those without.

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Add Your Landing Page URL and UTM Parameters

If you are running an ad type that requires a landing page, you need to insert the URL. This is pretty straightforward, but make sure the landing page includes your privacy page URL. Without it, your ads will be flagged.

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Next, set up your tracking. Check the box that says “Add source parameters” to automatically tag traffic with utm_source=reddit. From there, add any custom UTM fields you use to keep reporting clean, such as campaign name or creative type.

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Finally, layer in Reddit’s dynamic UTMs. These capture anonymized identifiers that help improve your conversion tracking:

• advertising_id={{ADVERTISING_ID}} — device ID tied to the ad click.
• rdt_cid={{CLICK_ID}} — a unique click ID that links conversions back to Reddit Ads.

These parameters make a big difference when you connect Reddit data to your analytics or CRM. Over time, they’ll improve attribution and give you a clearer picture of which ads are driving results.

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Add a Call to Action (CTA)

A strong CTA that matches your offer is critical for driving clicks, and Reddit makes it easy. The platform gives you preset CTAs to choose from, including:

• Download
• Install
• Shop Now
• View More
• Sign Up
• Learn More

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These are just the start. There are dozens to choose from. The trick to turning interest into action is finding the one that matches your campaign goal.

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Enable Ad Comments

Reddit Ads provide the option to either leave comments on or turn them off. We suggest leaving them on. It makes the ad look more organic, which in turn drives more engagement.

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Just be sure to monitor the comments. You don't have to reply to everyone, but be strategic in the ones you respond to. A few honest replies can go a long way in making your ad feel organic.

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Duplicate Ads for A/B Testing

Once your ad is ready, duplicate it. This is the easiest way to run A/B tests inside Reddit Ads Manager.

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Add small variations to each duplication, such as trying different calls to action, headlines, creatives, and landing pages. Just don't change more than one element per duplication, so you can see what changes are actually driving results.

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For more help running A/B tests on Reddit Ads, check out the video below.

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Tips for Tracking and Account Optimization

Once your ads are ready, you can push them live, but your job isn't done. You need to monitor them to see what's performing and what needs to be cut. To do this, you need to know what to look for and what tools to use.

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Key Metrics to Track

When you’re reviewing performance analytics, there’s a lot of data to sort through. But not all metrics are equally important. These are the metrics we focus on most:

• Click-Through Rate (CTR): The quickest way to gauge ad relevance and creative effectiveness. This is especially important when campaigns are brand new and you don’t have conversion data yet.
• Cost Per Click (CPC): A straightforward measure of how efficiently you’re paying for traffic. Like CTR, CPC is most useful early on, before conversion data starts rolling in.
• Cost Per Lead (CPL): The primary benchmark for B2B lead generation campaigns. CPL tells you the true cost of acquiring a lead, making it one of the most important long-term metrics.
• Pipeline Generated: Moves beyond surface-level clicks to attribute campaigns to actual sales opportunities. To track this properly, you’ll need to set up a conversion API with your CRM so deals can be tied back to specific ad spend.
• Return on Ad Spend (ROAS): The ultimate measure of campaign profitability. By connecting spend directly to revenue, you can see which campaigns are driving results and which ones should be cut.

Together, these metrics help you spot what’s working, cut wasted spend, and double down on the audiences and creatives that actually generate business impact.

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Setting Up Tracking Tools

To properly analyze the above metrics, you need to make sure you have all of your tracking tools together. We've touched on them throughout this guide, and it is essential that they are properly set up.

• Reddit Pixel: Install through Google Tag Manager or direct code to capture conversions and build audiences.
• UTM Tagging: Add consistent naming (utm_source=reddit, campaign, ad type) for clean analytics.
• Google Analytics 4 (GA4): Track events like demo requests, sign-ups, and page depth.
• CRM Integrations: Push Reddit conversions into your CRM for lead scoring and lifecycle tracking.

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Reddit Advertising Best Practices: 5 Expert Tips for Better Results

Reddit Advertising is about constant adjustments and optimizations to ensure your ads are fresh and relevant. Setting up and launching your advertising campaigns is just part of the battle. Here are the best tips for running highly effective Reddit Ad campaigns.

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For more advice, review this post on our Reddit Ads Best Practices.

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1. Target high-intent communities first

Start by identifying relevant subreddits. Use the Ad Group community search, Google “keyword + reddit,” and retargeting data to identify communities that are talking about your offer, then do research to narrow it down to highly relevant subreddits.

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Smaller communities with higher intent almost always outperform larger subreddits with a broader focus.

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2. Keep keyword and community targeting separate

Split your community and keyword targeting into different ad groups. On Reddit, targeting doesn't layer but compounds. So when you add multiple targeting methods, you are actually growing your audience rather than refining it.

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This makes it more difficult to craft messaging that speaks to a specific group, which in turn reduces its conversion potential.

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3. Choose ad formats strategically

Different ad formats serve different purposes, and picking the right one can make or break performance.

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At InterTeam, we’ve seen carousel ads consistently drive the strongest engagement, especially in conversation placements. They let you show use cases, tiers, or steps in a sequence that invites swipes and keeps people interacting.

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Image and carousel ads can both work in Feed depending on creative quality, but if you’re looking to maximize CTR and leads, test carousels early and use them where context is strongest.

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4. Match the ad tone to the community

Reddit users react best to ads that feel native to the thread. Keep copy casual, helpful, and pain-point driven, especially at the top of the funnel. Soft CTAs to educational content work well, and emojis can help promoted posts feel human if they fit the subreddit vibe. Earn trust first, then convert.

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5. Prioritize conversation and desktop placements

Conversation placements and desktop devices tend to indicate users with higher intent. As a result, combining these two targeting methods is a great way to improve lead quality and reduce wasted clicks.

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From our AMA, one of the most common concerns was about bot traffic, but conversation and desktop both tend to produce cleaner traffic and better CPLs.

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Work With A Reddit Advertising Expert

In this article, we’ve given you our full Reddit Ads blueprint from account setup to post-launch optimizations. But launching strong Reddit Ads campaigns takes a lot of work, and it’s really easy to make a mistake along the way.

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It's way easier to work with an expert. At InterTeam, we have launched hundreds of campaigns, managed hundreds of thousands of dollars, and have been recognized by Reddit as a Certified Reddit Ads Agency Partner.

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Book a free strategy call, and let’s turn Reddit into your most cost-effective growth channel.

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FAQs