Content marketing gets people clicking on your real estate listings and positions you as an authority in your field.
Here are a couple of unique content ideas that will get people visiting your real estate website. (Spoiler alert: some are so easy you'll wish you started sooner.) Save your energy and your money by trying these out.
People want to hear from renowned home designers, investors and industry experts. Interviewing these people puts you in front of these huge audiences, too. Once the interview is posted, ask the interviewee to share it with their followers. Reaching their broader audience saves you the effort of promoting and cuts down on ad spend.
Once you build some strong relationships, you can invite your contacts to guest write for your blog. As experts, they surely have lots to say.
Make it easy on both of you, though: give them detailed guidelines of what specific things you want them to touch on. Provide them with length/language specs and don’t forget to mention a few optimized keywords they should include. (Keywords = impressions!)
Boom, you have a fresh piece of content to promote that you didn't even write.
So now you're feeling like doing a bit of writing? Great.
Get them to write guest blogs for you too. Now you're both benefiting from each other's audiences. This back-and-forth guest writing works well with peers from close-by markets. You'll probably garner a few new leads for your area too!
Email your prospect a sample. If the blog likes your stuff and agrees to collaborate, keep your article topical and make sure you have a unique take. Relevance and a hot take or two are bound to get your new audience listening and clicking on your site. Sharing their blog post will also bring you traffic from that site's followers.
You're familiar with the real estate blog interview process - why not reach out to real estate publications you follow? Tell them how you could contribute. There are so many local and even national blogs that could surely use insight from a professional like yourself.
Journalists always need a go-to quote, too. If you're well-spoken, you'll hear from them again and again – free PR! So keep some go-to quotes for different subjects. If your insights are bang on, people will hang on!
But you can't always rely on the outside world for your content.
If you have a few bloggers on staff, give their best ones a share. Include your thoughts and a little synopsis, and that's curation! Reposting a regularly curated blog series is a great way to also praise your fellow staff, promote them on your site, and of course, publish content without really writing anything. It seems too easy!
Repurposing your content is a classic hack for ensuring your content doesn't just waste away in the recesses of your site. Share your articles on your social media and as an email drip. You can schedule your social media posts to share your repurposed content automatically.
There’s no right or wrong way to start your content marketing journey. But remember, staying on top of it is the best way to see more interest in your business. Luckily you’re now full of content ideas to get you started!