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The Google Ads Grant Playbook

The Google Ads Grant explained. Get $10K/month in free ad spend and learn how to use it.

Case study for the Google Ad Grant for nonprofits

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Marketing Strategies

Google Ads Grant Case Study: $50,000 Spent With Google Ads Grant

Think $10K/month in free ads is too good to be true? See how this nonprofit made it work.

Guide image to Google AdWords Keyword Match Types With the Highest Relevance and Reach

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When to Use Google Ads Keyword Match Types

Broad? Phrase? Exact? This guide shows how to use Google Ads match types the right way.

February 28, 2023

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Marketing Strategies

How To Do Keyword Research For Google Ads

Get better leads with smarter keyword research. Try these 5 proven tips.

February 22, 2023

An image of an office for a B2B paid search agency

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Marketing Strategies

8 Tips for Choosing a B2B Paid Search Agency

Before you sign with a B2B ad agency, read this. Here are 8 tips to choose the right one.

February 14, 2023

Different retargeting in Google AdWords

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Guide to Retargeting Campaigns in Google Ads

Get high-quality leads at a fraction of the cost with these Google Ads retargeting tips.

January 20, 2023

How to target competitor audiences with Google Ads illustrated by branded search results.

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Marketing Strategies

How To Target Competitor Audiences With Google Ads

12 Google Ads tips for competitor targeting—stay competitive with these key strategies.

January 14, 2023

Cover Photo for the Google Ads Account Audit: A Step-By-Step Guide

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Google Ads Account Audit: A Step-By-Step Guide

Optimize your Google Ads campaigns with this step-by-step account audit checklist.

January 6, 2023

Cover photo for Google Ads Automated Bidding vs. Manual Bidding Guide

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Marketing Strategies

Automated vs. Manual Bidding in Google Ads

Learn when to use automated vs. manual bidding to optimize your Google Ads campaigns.

December 30, 2022