Advertising Strategies

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Case study for the Google Ad Grant for nonprofits

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Paid Search Advertising

Google Ads Grant Case Study: $50,000 Spent With Google Ads Grant

Think $10K/month in free ads is too good to be true? See how this nonprofit made it work.

Guide image to Google AdWords Keyword Match Types With the Highest Relevance and Reach

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Paid Search Advertising

When to Use Google Ads Keyword Match Types

Broad? Phrase? Exact? This guide shows how to use Google Ads match types the right way.

February 28, 2023

Different retargeting in Google AdWords

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B2B Advertising

Guide to Retargeting Campaigns in Google Ads

Get high-quality leads at a fraction of the cost with these Google Ads retargeting tips.

January 20, 2023

Google Ads Competitor Campaigns for stealing competitor audiences.

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Paid Search Advertising

Google Ads Competitor Campaigns

Learn how to build Google Ads competitor campaigns for bottom-of-funnel audiences.

January 14, 2023

Cover Photo for the Google Ads Account Audit: A Step-By-Step Guide

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Paid Search Advertising

Google Ads Account Audit: A Step-By-Step Guide

Optimize your Google Ads campaigns with this step-by-step account audit checklist.

January 6, 2023

Cover photo for Google Ads Automated Bidding vs. Manual Bidding Guide

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Paid Search Advertising

Automated vs. Manual Bidding in Google Ads

Learn when to use automated vs. manual bidding to optimize your Google Ads campaigns.

December 30, 2022

Cover photo for 10 Google Ads Optimization Tips

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Paid Search Advertising

Top 10 Most Impactful Google Ads Optimizations

Use this B2B Google Ads checklist to cut waste, boost leads, and drive better results.

December 24, 2022

Cover photo for How to Determine a Budget for Google Ad Campaigns

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Paid Search Advertising

Determining a Budget for Google Ad Campaigns

Google Ads budgeting simplified—spend smarter, cut waste, and get better campaign results.

December 16, 2022

Cover photo for Guide to Different Google Ad Campaign Types

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Paid Search Advertising

Guide to Different Google Ad Campaign Types

From Search to Video: the 6 key Google Ads types you need to know (and use).

December 12, 2022