# InterTeam Marketing > InterTeam Marketing is a full-service B2B advertising agency for SaaS and services companies. We generate qualified leads through paid advertising across Google, LinkedIn, Reddit, Facebook/Instagram, and Microsoft (Bing) Ads, with daily account optimization, rigorous conversion tracking, conversion-focused landing pages, and creative built to drive pipeline — not just clicks. InterTeam (founded by Cole Furrh; based in Toronto, Canada) works with B2B SaaS and services companies, typically those spending $5,000+/month on ads. The differentiator is daily optimization toward qualified leads and revenue, full-funnel conversion tracking with CRM integration, and in-house creative, copy, and landing-page support. The pages below cover our services, client case studies with results, free advertising tools and templates, and a deep library of B2B paid-advertising guides organized by channel. ## Services - [Google Ads management for B2B](https://www.interteammarketing.com/services/google-ads-agency): Google Ads service for B2B, with daily optimization, conversion-focused landing pages, and full-funnel analytics to capture high-intent demand. - [LinkedIn Ads management for B2B](https://www.interteammarketing.com/services/linkedin-ads-agency): LinkedIn Ads for B2B SaaS and tech, reaching decision-makers with daily optimization and full-funnel tracking. - [Reddit Ads management for B2B](https://www.interteammarketing.com/services/reddit-ads-agency): Reddit Ads for B2B — high-intent targeting at a fraction of LinkedIn's CPC, with daily optimization and full-funnel tracking. - [Facebook Ads management for B2B](https://www.interteammarketing.com/services/facebook-ads-agency): Facebook/Instagram Ads for B2B SaaS, focused on qualified-lead generation, daily optimization, and conversion tracking. - [Bing / Microsoft Ads management for B2B](https://www.interteammarketing.com/services/bing-ads-agency): Microsoft (Bing) Ads for B2B, positioned as a cheaper-CPC complement to Google with daily optimization and Slack communication. - [All services overview](https://www.interteammarketing.com/our-services): Overview of InterTeam's managed advertising across Google, Facebook, LinkedIn, Bing, and Reddit, plus creative, copywriting, and conversion tracking. ## Case studies - [Empeon — B2B advertising for healthcare SaaS](https://www.interteammarketing.com/case-study/b2b-advertising-for-healthcare-saas): Healthcare HR/payroll SaaS scaled via Google, Bing, and LinkedIn Ads to 3x monthly leads, 42% lower CPL, and $137K pipeline. - [Neon Rain Interactive — Google Ads for a web design agency](https://www.interteammarketing.com/case-study/b2b-google-ads-for-web-design-development-agency): Web design agency lifted landing-page conversion from 2% to 15.69% and generated 4.6x more leads than its prior agency. - [Coefficient — B2B SaaS growth marketing](https://www.interteammarketing.com/case-study/b2b-saas-growth-marketing-case-study): Data-integration SaaS scaled Google Search, Display, and Demand Gen to 1,500+ free trials, +166% conversion rate, and $1M+ ARR in a quarter. - [Celayix — B2B SaaS lead generation](https://www.interteammarketing.com/case-study/b2b-saas-lead-generation-case-study): Workforce-management SaaS used Google, LinkedIn, and Bing Ads to raise conversion rates 218% and MQLs 25% while cutting cost per lead. - [InTouchLink — Bing & Google Ads for senior-living SaaS](https://www.interteammarketing.com/case-study/bing-google-ads-for-senior-living-saas): Senior-living SaaS used Google and Bing Ads to 10x qualified leads, halve CPL, and generate $3M in opportunities in one month. - [Accordance — Google & LinkedIn Ads for AI software](https://www.interteammarketing.com/case-study/google-and-linkedin-ads-for-ai-software): AI tax-research SaaS hit ROI-positive in month one, with $60K pipeline and 119 qualified leads in six weeks across Google, LinkedIn, and Bing. - [Pimly — Google & LinkedIn Ads for SaaS](https://www.interteammarketing.com/case-study/google-and-linkedin-ads-for-saas-case-study): PIM SaaS lifted conversions 30%, generated 60 qualified leads, and closed a $100K enterprise deal for 5x ROI in two months. - [FrontLobby — Google & Facebook Ads for property-tech SaaS](https://www.interteammarketing.com/case-study/google-facebook-ads-for-b2b-property-tech-saas): Property-tech SaaS used Google, Facebook, and Bing Ads to double ROAS and cut its sales cycle from four weeks to two. - [One London Road — Google & Facebook Ads for luxury real estate](https://www.interteammarketing.com/case-study/google-facebook-ads-for-luxury-real-estate-development): Luxury London preconstruction developer generated 500+ leads at £25 CPL (4x below industry average) via Google, Facebook/Instagram, and YouTube. - [Expert Press — Google & LinkedIn Ads for PR/news SaaS](https://www.interteammarketing.com/case-study/google-linkedin-ads-for-b2b-pr-news-saas): B2B PR/news SaaS generated 150 leads and 58 MQLs in two months, recouping ad spend within the first month. - [CoDev — multi-channel performance marketing](https://www.interteammarketing.com/case-study/multi-channel-performance-marketing): Outsourced-developer hiring service used Google, LinkedIn, and Reddit Ads to 7x monthly leads, cut CPL 87%, and generate $80K+ pipeline in three months. - [Rise Vision — Reddit Ads for B2B SaaS](https://www.interteammarketing.com/case-study/reddit-ads-for-b2b-saas): Digital-signage SaaS used Reddit and Google Ads for 6x ROAS, 63% lower cost per sign-up, and 77% lower cost per lead. - [TeamSlide — SaaS PPC case study](https://www.interteammarketing.com/case-study/saas-ppc-case-study): PowerPoint slide-library SaaS used Google Ads (Search, Display, Demand Gen) and Reddit Ads to 23x sign-ups and cut cost per lead 72%. - [All case studies](https://www.interteammarketing.com/case-studies): Portfolio of B2B SaaS advertising case studies and results across Google, LinkedIn, Reddit, Bing, and Facebook. ## Free tools & resources - [Competitor Keyword Generator](https://www.interteammarketing.com/competitor-keyword-generator): Free one-click tool that generates high-intent competitor keywords (pricing, reviews, demo, alternatives) for Google Ads. - [Google Ads Launch Checklist](https://www.interteammarketing.com/google-ads-launch-checklist): Free setup template covering account, campaign, and ad-group setup, conversion tracking, content suitability, and ad copy. - [Google Ads Account Optimization Checklist](https://www.interteammarketing.com/google-ads-account-optimization-checklist): Free checklist of Google Ads optimizations with recommended frequency for each, to cut wasted spend and scale winners. - [Google Ads Copy Template](https://www.interteammarketing.com/google-ad-copy-template): Free spreadsheet with headline/description fields, character counters, and extension tabs for writing compliant Google Ads copy. - [PPC Keyword Research Template](https://www.interteammarketing.com/keyword-research-template): Free spreadsheet to track, prioritize, and optimize keywords for Google and Bing Ads campaigns. - [Bing Exclusion URLs Sheet](https://www.interteammarketing.com/bing-exclusion-urls): Free spreadsheet of unqualified Bing partner-network URLs to exclude, plus how-to videos, to avoid wasted content-network spend. ## Guides: Google Ads - [The complete B2B Google Ads guide](https://www.interteammarketing.com/blog/b2b-google-ads-guide): End-to-end B2B Google Ads guide — strategy, account setup, campaigns, targeting, keywords, optimization, landing pages, retargeting, and tracking. - [Complete guide to qualified lead generation on Google Ads](https://www.interteammarketing.com/blog/complete-guide-to-qualified-lead-generation-on-google-ads): Campaign types, setup, and optimization techniques for generating qualified leads through paid search. - [Guide to different Google Ad campaign types](https://www.interteammarketing.com/blog/guide-to-different-google-ad-campaign-types): Six core Google Ads campaign types (search, display, responsive/dynamic search, video, shopping) with pros, cons, and best practices. - [How to do keyword research for Google Ads](https://www.interteammarketing.com/blog/how-to-do-keyword-research-for-google-ads): A seven-step keyword research process covering website analysis, competitor research, and building negative keyword lists. - [When to use Google Ads keyword match types](https://www.interteammarketing.com/blog/when-to-use-google-ads-keyword-match-types): The four match types (broad, phrase, exact, negative) and when to use each to balance reach, relevance, and conversions. - [Automated vs. manual bidding in Google Ads](https://www.interteammarketing.com/blog/automated-vs-manual-bidding-in-google-ads): Compares automated and manual bidding strategies and when to use each to optimize campaigns and ROI. - [Determining a budget for Google Ad campaigns](https://www.interteammarketing.com/blog/determining-a-budget-for-google-ad-campaigns): How to set Google Ads budgets via Quality Score, Ad Rank, and CPC factors, with typical small-business monthly spend. - [Google ad copy best practices](https://www.interteammarketing.com/blog/google-ad-copy-best-practices): Writing effective Google Ads copy — headlines, descriptions, extensions, and measuring performance for B2B audiences. - [Google Ads account audit: a step-by-step guide](https://www.interteammarketing.com/blog/google-ads-account-audit-a-step-by-step-guide): An eight-step guide to auditing and optimizing a Google Ads account for better performance, lower costs, and more conversions. - [Top 10 most impactful Google Ads optimizations](https://www.interteammarketing.com/blog/top-10-most-impactful-google-ads-optimizations): Ten high-impact tactics — keyword optimization, ad copy, landing-page alignment, and audience targeting. - [Types of Google Ads audience targeting](https://www.interteammarketing.com/blog/types-of-google-ads-audience-targeting): Prebuilt segments, custom audiences, and data-driven targeting to reach high-intent buyers and cut wasted spend. - [Guide to B2B targeting in the Google Display Network](https://www.interteammarketing.com/blog/qualified-b2b-targeting-with-google-display-ads): Display Network ad formats, placements, and targeting strategies to reach B2B decision-makers across the funnel. - [Guide to retargeting campaigns in Google Ads](https://www.interteammarketing.com/blog/google-ads-retargeting-guide): Retargeting fundamentals, eight campaign types, audience segmentation, and optimization techniques for remarketing. - [The complete guide to branded campaigns in Google Ads](https://www.interteammarketing.com/blog/how-to-run-a-google-ads-brand-campaign): When and how to run brand-name campaigns to protect visibility and counter competitors bidding on your terms. - [Google Ads competitor campaigns: 5 targeting tactics](https://www.interteammarketing.com/blog/how-to-target-competitors-audience-on-google-ads): Five strategies to reach audiences researching competitors through Google Ads campaigns and placements. - [Competitor keyword targeting in Google Ads](https://www.interteammarketing.com/blog/targeting-competitor-keywords-in-google-ads): Seven best practices for bidding on competitor keywords — research, ad copy, landing pages, and compliance. - [How to fix Google Ads policy violations using the Policy Manager](https://www.interteammarketing.com/blog/how-to-fix-google-ads-policy-violations-using-the-policy-manager): Finding disapproved ads in the Policy Manager and appealing decisions to keep campaigns compliant. - [How to get the best and fastest support from Google Ads](https://www.interteammarketing.com/blog/how-to-get-the-best-and-fastest-support-from-google-ads): Seven steps for contacting Google Ads support effectively for faster resolution. - [Alternative ways to fix Google Ads issues without support](https://www.interteammarketing.com/blog/alternative-ways-to-fix-google-ads-issues-without-support): Resolving Google Ads problems independently via self-troubleshooting, documentation, forums, and industry blogs. - [The Google Ad Grant playbook](https://www.interteammarketing.com/blog/the-google-ads-grant-playbook): Guidance for nonprofits on securing and managing the up-to-$10K/month Google Ad Grant — eligibility, compliance, and optimization. - [Google Ad Grant case study: $50,000 spent](https://www.interteammarketing.com/blog/google-ads-grant-case-study): How InterTeam managed a nonprofit's Google Ad Grant account, overcoming platform and landing-page hurdles to drive spend and clicks. ## Guides: LinkedIn Ads - [The complete B2B LinkedIn Ads guide](https://www.interteammarketing.com/blog/b2b-linkedin-ads-guide): Agency playbook for LinkedIn Ads account setup, campaign structure, audience targeting, ad formats, and retargeting. - [A complete guide to LinkedIn ad types](https://www.interteammarketing.com/blog/linkedin-ad-types): LinkedIn's ad formats, specs, strengths, weaknesses, and how to match ad types to each stage of the buyer's journey. - [A complete guide to LinkedIn Lead Gen Ads](https://www.interteammarketing.com/blog/how-to-use-linkedin-lead-gen-ads-for-b2b): Setting up LinkedIn Lead Gen Ads, optimizing conversion rates, and best practices for B2B lead generation. - [LinkedIn bidding strategies: manual vs automated](https://www.interteammarketing.com/blog/linkedin-bidding-strategies): LinkedIn's three bidding strategies (Maximum Delivery, Manual, Cost Cap) — when to use each and how to optimize spend. - [How to A/B test LinkedIn Ads](https://www.interteammarketing.com/blog/ab-testing-linkedin-ads): A five-step process for systematically testing LinkedIn ad variations to find high-performing elements and improve ROI. - [LinkedIn retargeting guide](https://www.interteammarketing.com/blog/linkedin-retargeting-guide): Building high-intent LinkedIn retargeting audiences using behavioral signals to lift conversion rates and lower CAC. - [5 ways to target competitor audiences on LinkedIn](https://www.interteammarketing.com/blog/how-to-target-competitor-audiences-on-linkedin): Five strategies — company connections, member groups, event attendees, post engagers, and custom lists — plus conversion tips. - [4 top-of-funnel LinkedIn ad strategies for B2B](https://www.interteammarketing.com/blog/top-of-funnel-ad-strategies-linkedin-b2b): Four awareness-focused LinkedIn tactics for attracting and nurturing early-stage prospects. - [How to get leads from LinkedIn](https://www.interteammarketing.com/blog/how-to-get-leads-from-linkedin): Four LinkedIn lead-gen approaches — thought leadership, cold messaging, group participation, and paid ads. ## Guides: Reddit Ads - [The complete Reddit advertising guide](https://www.interteammarketing.com/blog/the-complete-reddit-advertising-guide): End-to-end Reddit advertising — account setup, campaign/ad-group structure, ad creation, targeting, and optimization. - [9 easy steps to setting up your first Reddit ad](https://www.interteammarketing.com/blog/setting-up-reddit-ads): Beginner walkthrough for creating and launching a Reddit ad, from profile selection to A/B testing. - [How to set up Reddit Ads campaigns and ad groups](https://www.interteammarketing.com/blog/reddit-ads-campaigns-and-ad-groups): Structuring Reddit campaigns and ad groups — account setup, campaign configuration, and ad-group settings. - [A complete guide to Reddit ad types](https://www.interteammarketing.com/blog/reddit-ad-types-and-ad-specs): Seven Reddit ad formats with specifications, strengths, weaknesses, and placement strategies. - [Reddit Ads targeting guide](https://www.interteammarketing.com/blog/reddit-ads-targeting): Reddit's targeting methods (community, keyword, interest, custom audiences) plus best practices for qualified leads. - [Reddit Ads strategies for B2B](https://www.interteammarketing.com/blog/reddit-ads-for-b2b-marketing): Why Reddit works for B2B, plus five targeting strategies: community, retargeting, custom audiences, keyword, and interest. - [9 best practices for advertising on Reddit](https://www.interteammarketing.com/blog/reddit-ads-best-practices): Nine tactics across profile optimization, goals, bidding, placements, community targeting, retargeting, creative, and A/B testing. - [The complete Reddit Ads retargeting guide](https://www.interteammarketing.com/blog/reddit-retargeting-guide): Re-engaging website visitors on Reddit via high-intent segmentation and proper pixel implementation. - [Reddit Ads FAQs from AMA with Reddit for Business](https://www.interteammarketing.com/blog/reddit-ads-faqs-from-ama): 25 Q&As from a live AMA where founder Cole Furrh shares practical advice on running Reddit campaigns. - [Reddit statistics 2026](https://www.interteammarketing.com/blog/reddit-statistics-2026): Current Reddit data on demographics, traffic, engagement, ad performance/CPMs, and revenue growth. ## Guides: Facebook & real estate advertising - [How to use Facebook in B2B advertising](https://www.interteammarketing.com/blog/how-to-use-facebook-b2b-marketing): How B2B companies leverage Facebook ads through funnel-based strategies, audience targeting, and retargeting. - [Top Facebook ad strategies for luxury real estate](https://www.interteammarketing.com/blog/how-to-run-luxury-real-estate-ads-on-facebook): Facebook tactics for reaching affluent buyers via sophisticated targeting, high-quality visuals, and strategic campaigns. - [How to write conversion-optimized real estate listings](https://www.interteammarketing.com/blog/how-to-write-conversion-optimized-real-estate-listings): Crafting attention-grabbing headlines and persuasive copy to raise click-through rates on real estate ads. - [SEO & content marketing for real estate](https://www.interteammarketing.com/blog/seo-content-marketing-for-real-estate): Six organic content marketing strategies for real estate, from expert interviews and guest posts to repurposing. ## Guides: B2B strategy & lead generation - [The best advertising channels for B2B SaaS and tech](https://www.interteammarketing.com/blog/best-advertising-channels-for-b2b-saas): How top platforms (Google, LinkedIn, Reddit, Microsoft, Meta) compare and combine into multi-channel B2B campaigns. - [Top 5 B2B advertising platforms to boost leads and ROI in 2026](https://www.interteammarketing.com/blog/top-5-b2b-advertising-platforms-to-boost-leads-and-roi): Compares Google, LinkedIn, Reddit, Meta, and Microsoft Ads — strengths, weaknesses, and best use cases for B2B. - [Our omnichannel advertising strategy (revealed)](https://www.interteammarketing.com/blog/omnichannel-advertising-strategy): How to integrate Google, Reddit, and LinkedIn into a coordinated strategy that reaches buyers everywhere and improves lead quality. - [B2B advertising best practices: 8 strategies that work](https://www.interteammarketing.com/blog/b2b-advertising-best-practices): Eight strategies across website optimization, lead gen, conversion tracking, targeted ads, landing pages, and testing. - [How to generate qualified leads for B2B](https://www.interteammarketing.com/blog/how-to-generate-qualified-leads-for-b2b): An eight-step lead-qualification strategy to attract and convert higher-quality prospects via targeting and funnel optimization. - [Top 5 B2B lead generation strategies that work](https://www.interteammarketing.com/blog/top-5-b2b-lead-generation-strategies): Five practical tactics: content offers, targeted list building, personalized outreach, demonstrating credibility, and scaling with agencies. - [How to improve lead quality in your ad campaigns](https://www.interteammarketing.com/blog/how-to-improve-lead-quality): Eight strategies for better paid-ad lead quality — audience refinement, keyword optimization, and CRM integration. - [Best practices for retargeting for B2B SaaS & services](https://www.interteammarketing.com/blog/best-practices-for-retargeting-for-b2b-saas-services): Retargeting strategies, audience segmentation, and personalized ad content to reconnect with B2B prospects. - [4 reasons for CPC inflation & how to respond](https://www.interteammarketing.com/blog/cpc-inflation-guide): What drives cost-per-click inflation in digital advertising and four strategies to mitigate its impact. - [Why webpage load speed is essential for PPC conversions](https://www.interteammarketing.com/blog/why-webpage-load-speed-is-essential-for-ppc-conversions): How slow page loads hurt conversion rates and ad performance, with optimization strategies and supporting data. - [Unbounce pricing guide](https://www.interteammarketing.com/blog/unbounce-pricing-guide): Compares Unbounce's three pricing tiers (Build, Experiment, Optimize) and recommends the best value for most marketers. ## Agency comparison guides - [10 best B2B PPC agencies for high-growth companies](https://www.interteammarketing.com/blog/best-b2b-ppc-agencies): Ranks ten leading B2B PPC agencies by specialization, case studies, client reviews, and industry experience. - [10 top B2B advertising agencies in 2026](https://www.interteammarketing.com/blog/b2b-advertising-agencies): Ranks ten B2B advertising agencies by specialization, case studies, client reviews, and experience. - [10 top B2B marketing agencies in 2026](https://www.interteammarketing.com/blog/b2b-marketing-agencies): Evaluates ten leading B2B marketing agencies by services, client ratings, and results across SaaS, tech, and healthcare. - [10 best Google Ads agencies in 2026](https://www.interteammarketing.com/blog/best-google-ads-agencies): Evaluates top Google Ads agencies by case studies, expertise, and strategies for cutting wasted spend and improving lead quality. - [10 best Reddit marketing agencies in 2026](https://www.interteammarketing.com/blog/reddit-marketing-agencies): Ranks top Reddit marketing agencies by specialization, case studies, client reviews, and campaign management. - [10 best ChatGPT ads agencies in 2026](https://www.interteammarketing.com/blog/best-chatgpt-ads-agencies): Ranks top ChatGPT/OpenAI advertising agencies by experience with emerging ad platforms, results, and client satisfaction. - [10 best B2B SEO agencies in 2026](https://www.interteammarketing.com/blog/b2b-seo-agencies): Ranks top B2B SEO agencies by their ability to convert organic traffic into qualified leads and pipeline. - [10 top retargeting & remarketing agencies in 2026](https://www.interteammarketing.com/blog/retargeting-and-remarketing-agencies): Ranks ten leading retargeting/remarketing agencies by expertise, execution, results, and specialization. - [10 top advertising agencies in Canada](https://www.interteammarketing.com/blog/advertising-agencies-in-canada): Ranks ten Canadian advertising agencies by paid-media expertise, creative production, and measurable results. ## Company & contact - [Home](https://www.interteammarketing.com/): InterTeam Marketing — a full-service B2B paid-ads agency generating qualified leads across Google, LinkedIn, Reddit, Facebook, and Bing with daily optimization. - [Meet the team](https://www.interteammarketing.com/our-team): Introduces InterTeam's team (founded by Cole Furrh) across paid ads, design, development, and content. - [Free strategy call](https://www.interteammarketing.com/free-strategy-call): Book a free 30-minute strategy call and ad-account review, for B2B SaaS companies spending $5,000+/month on ads. - [Free ad account audit](https://www.interteammarketing.com/free-ad-account-audit): Request a free 30-minute PPC audit across Google, LinkedIn, Facebook, Reddit, and Bing for B2B SaaS companies spending $5,000+/month. - [Careers](https://www.interteammarketing.com/career-page): Careers at InterTeam (Toronto PPC agency) — media buyer, landing-page designer, copywriter, and conversion-tracking roles. - [Read the blog](https://www.interteammarketing.com/blog): InterTeam's blog hub of B2B paid-advertising guides and best practices across Google, LinkedIn, Reddit, and Facebook. ## Optional - [Privacy policy](https://www.interteammarketing.com/privacy-policy): InterTeam Marketing Inc.'s privacy policy — cookies, log files, third-party ad partners, and CCPA/GDPR rights.